At NovaGlobe, we believe that in today’s digital age, a strong online presence is not just a luxury, it’s a necessity. Many businesses, especially small or family-run establishments, often focus solely on their day-to-day operations, overlooking the immense potential of their digital footprint. 178 On Mane, a family-run hair salon in the heart of Somerset West, was no exception. Known for its inviting atmosphere and mouthwatering dishes, this hidden gem needed a platform to amplify its reach and connect with a broader audience.
The Challenge
When the owners of 178 On Mane came to us, they had a clear vision for their hair salon but lacked the tools to bring it to life online. Like many small businesses, they hadn’t given much thought to their digital presence, relying primarily on word-of-mouth and local walk-ins to attract customers. They needed more than just a website, they needed an online strategy to help them stand out, attract new patrons, and grow their business in a competitive market.
The Solution
We started by designing a website that truly reflected the heart and soul of 178 On Mane. It wasn’t just about aesthetics—it was about creating an online experience that was as warm and welcoming as their in-person dining experience. Key features included:
- A visually stunning menu display: Enticing visuals and easy navigation to showcase their signature dishes.
- Online booking functionality: Making it seamless for customers to reserve tables anytime, anywhere.
- SEO optimisation: Ensuring the hair salon ranked highly on Google for local searches, making it easy for new customers to find them.
- Mobile responsiveness: Guaranteeing the website worked flawlessly across all devices, catering to today’s on-the-go users.
Beyond the website, we also implemented a local SEO strategy to enhance their online visibility, targeting key search terms like "family hair salon Somerset West" to ensure they stood out in their area.
The Result
The transformation was remarkable. In just the first month after the website launch, 178 On Mane achieved:
- 103 new reservations booked directly through the website.
- #1 ranking on Google for their most important local keywords.
- A surge in new and returning customers who discovered them online.
This success story highlights a critical truth: in today’s world, your digital presence can make or break your business. Having a strong online strategy is no longer optional, it’s essential. A beautifully designed, fully optimised website acts as your virtual storefront, open 24/7, welcoming new customers and engaging existing ones. For 178 On Mane, their website became a powerful tool to not only showcase their unique charm but also drive tangible results.
Working with 178 On Mane was a true partnership. We didn’t just build a website, we built a digital platform that represented their values, their story, and their passion for food. It’s been a privilege to watch this family-run gem grow and thrive, and we’re proud to have been part of their journey.
Does your business have the digital presence it deserves? Whether you’re a small hair salon or a growing enterprise, NovaGlobe is here to help. Book a free consultation today or explore our services to see how we can help you attract more customers and achieve measurable results.
